With the Eploy AdStore, you can easily purchase job ads on over 3,000 different platforms without the need to set up accounts or commit to long term agreements with each job board. The AdStore is designed to allow you to pick and choose which platforms you use for different jobs, benefitting from special bundle discounts, as well as the flexibility to try out different niche boards that you may not have considered before.
Please watch the recorded webinar below to learn more, or read on for step-by-step guidance on how to use the AdStore.
Getting Started with AdStore
First off, we need to get you set up to use the AdStore so please contact your Eploy Account Manager to get your account up & running. Once this is in place, you can then begin to map your fields to the integration and get posting!
Field Mapping
The field mapping takes place within Configure Job Boards, which is available under Admin - Job Boards.
From there, you can then click into AdStore and select Configure on Field Mappings.
Note - You will not be able to make the AdStore active until the field mappings are complete.
This will then show you all of the external fields used by the AdStore, allowing you to pick the corresponding field within your Eploy. Some will be straightforward and align clearly (like job description being the advertising About the Role / About the Candidate / About the Company fields) while others will require additional mapping, such as drop down lists.
When you do map an external field to a drop down list, you will also see the option for Map Values. This is where you map the content of the list to the content of the external field.
By selecting Map Values, you can then map the values you use in your version of the field to those used by the AdStore:
Complete all of the required fields and ensure they are all mapped, as well as any values from drop down lists; if any fields are not required, you do not need to map them but you may need to populate them on each advert when posting via the AdStore, so best practise would be to map as many of the fields listed as possible!
Once the mapping is complete, save the changes and see that you will now be able to activate the AdStore.
Posting Jobs via the AdStore
Now that the AdStore is configured, you can begin posting your live & advertised vacancies via our Post Job widget.
Hint - You will need to top up your balance before posting the role, which you can do so via 'Top Up Balance'.
With suitable credit in place, click Post Job to open the AdStore and begin configuring your advert. The first step is finding the right talent, where the Job Title, the Job Function, the Location and appropriate Industries will be pulled through from your Eploy vacancy. You can then make any changes required before moving onto the Media Mix Recommendation...
Media Mix Recommendation
This is where you can decide where to post your vacancy, selecting from specific platforms or choosing one of the product bundles for additional discounted rates.
You can scroll through the recommended platforms or open the Channel Filters to search for specific job boards, whilst noting the cost of each post at the top along with the duration of the advert. Click Add to Campaign on the ones you would like to proceed with before selecting Order Review to proceed.
Hint - Don't forget to benefit from some of the free platforms available to you!
As part of the Order Review, you can then populate any fields which haven't been mapped or picked up from the vacancy, as required by the job boards:
Complete all of the required fields and then select Basket Summary to see your Campaign, including a breakdown of the platforms selected and the costs associated to your selection:
Finalise your order, including using the Previous button to go back and make amends, or the Delete icon to remove a platform from your campaign. Once you are ready, you can click Order Campaign to confirm your job post. The cost will be immediately removed from your Eploy balance and be processed by the Adstore, which can take several days to advertise. The delivery time will be confirmed as part of the order.
Once posted, you can then track your AdStore spend and adverts via the vacancy, as well as on your Eploy Dashboards.
Hint - As well as the AdStore, we also have the Eploy Multi-Poster for any job boards in which you have direct agreements with. You can learn more about the Multi-Poster here.